Marina Kozak
RADIO FLYER DELIVERY TRUCK

RADIO FLYER

When the opportunity arises, I also do environmental work at the Radio Flyer office in Elmwood Park, including conferences room redesigns, large signage, and the renovation of an authentic 1920's Radio Flyer delivery truck. The Radio Flyer headquarters is the original wagon factory built in the 1950's, which means we have some beautiful mid century elements to work with, but some interesting design challenges as well.

RADIO FLYER DELIVERY TRUCK

RADIO FLYER DELIVERY TRUCK

We wanted to break up the incredibly long "Coaster Boulevard" as we call it, by adding a visual break in between the front and back halves. So we decided to turn one of our old delivery trucks into a small conference room that would also serve as a phot opportunity and visual barrier.

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 I built out the truck in CAD in order to test out a few variations. We played around with vintage stadium seating as a way to get in, and even thought about stacking old wagon crates to create stairs. Finally I also explored turning the truck into a bar or icecream truck in order to make it more intereactive. 

I built out the truck in CAD in order to test out a few variations. We played around with vintage stadium seating as a way to get in, and even thought about stacking old wagon crates to create stairs. Finally I also explored turning the truck into a bar or icecream truck in order to make it more intereactive. 

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 Finally, to make the execution feel more authentic I brought in Ches Perry from  Right Way Signs  to recreate the handpwainted feel or the original Radio Flyer delivery Truck.

Finally, to make the execution feel more authentic I brought in Ches Perry from Right Way Signs to recreate the handpwainted feel or the original Radio Flyer delivery Truck.

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SIGNAGE

SIGNAGE

I also lead the design of some of the larger signage in the building, designing most of the typography from scratch and choosing appropriate materials.

THE ENGINE ROOM

THE ENGINE ROOM

The Engine Room is where the Product Development Team does all their brainstorming, prototyping and presenting. It's also where we keep our CMF library that I also created and manage. I wanted to play up the literal and figurative idea of getting your gears turning by working it into the logo. At one point we even played around with them actually moving.

RADIO CAFE

RADIO CAFE

For the Radio Cafe I had originally suggested we create some authentic neon lighting, but due to the size, we decided to go with some classic slab serif lit channel lettering to lead people to the Radio Cafe instead.

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