RADIO FLYER DELIVERY TRUCK
We wanted to break up the incredibly long "Coaster Boulevard" as we call it, by adding a visual break in between the front and back halves. So we decided to turn one of our old delivery trucks into a small conference room that would also serve as a phot opportunity and visual barrier.
I built out the truck in CAD in order to test out a few variations. We played around with vintage stadium seating as a way to get in, and even thought about stacking old wagon crates to create stairs. Finally I also explored turning the truck into a bar or icecream truck in order to make it more intereactive.
I also lead the design of some of the larger signage in the building, designing most of the typography from scratch and choosing appropriate materials.
THE ENGINE ROOM
The Engine Room is where the Product Development Team does all their brainstorming, prototyping and presenting. It's also where we keep our CMF library that I also created and manage. I wanted to play up the literal and figurative idea of getting your gears turning by working it into the logo. At one point we even played around with them actually moving.
For the Radio Cafe I had originally suggested we create some authentic neon lighting, but due to the size, we decided to go with some classic slab serif lit channel lettering to lead people to the Radio Cafe instead.