Marina Kozak
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HELP I'M ALIVE: AN EXISTENTIAL CRISIS PARTY

SHRUB SOCIETY IS MY SIDE HUSTLE. AN OBSESSIVELY-CRAFTED EXPERIENCE, A MULTI-SENSORY HOMAGE TO NICHE AESTHETICS, AN OFF-THE-WALL GATHERING OF FUN /CREATIVE /WEIRD/INTERESTING PEOPLE TO EAT, MEET, AND MAYBE COMPETE. SHRUB SOCIETY IS THE PASSION PROJECT OF ME, MARINA KOZAK, AND MY BEST FRIEND PETER DIAMOND. WE ARE THE CO-FOUNDERS, ART DIRECTORS, FABRICATORS, HYPE MEN AND OCCASIONALLY PERFORMERS FOR THIS SERIES OF ONE NIGHT EXISTENTIAL EXTRAVAGANZAS. 

WWW.SHRUBSOCIETY.COM

'HELP I'M ALIVE" IS BASED AROUND THE EXISTENTIAL CRISIS PETER AND I WERE GOING THROUGH IN OUR EARLY 20'S. TAKING THE S.O.S. PHRASE AND CHANGING THE MEANING TO PUT AN EMPHASIS ON THE DAY TO DAY  STRUGGLES THAT SEEMED TO BE OVERWHELMING US, WE CREATED AN EVENT THAT ASKED THE GUESTS TO ASK THEMSELVES WHAT DOES ANYTHING REALLY MEAN AT ALL?

 To frame the idea of an existential crisis, we created a large, wireframe church to eat under. We thought that one of the first existential moments people have is in the context of questioning their own purpose and place in the world, often challenging the teachings they were brought up in, like the church.

To frame the idea of an existential crisis, we created a large, wireframe church to eat under. We thought that one of the first existential moments people have is in the context of questioning their own purpose and place in the world, often challenging the teachings they were brought up in, like the church.

 We then created a menu to keep guests questioning themselves. With unconventional items like sweet breads and cow tongue, we asked what is and isn't food, and why?

We then created a menu to keep guests questioning themselves. With unconventional items like sweet breads and cow tongue, we asked what is and isn't food, and why?

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 The night was heavy with both interesting people and lofty discussion in the wake of our prompts, but unfortunately due to the lighting and Soho House Privacy rules, we do not have a lot of photos to show.

The night was heavy with both interesting people and lofty discussion in the wake of our prompts, but unfortunately due to the lighting and Soho House Privacy rules, we do not have a lot of photos to show.

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