UNA CITAZIONE LUNGA E COMPLICATA SULLA VITA E L’ARTE. QUALCOSA DI LUNGO E PROFUNDO CHE TI FARA DIRE “VALEVA LA PENA ASPETTARE DIECI MINUTI PER TRASCRIVERE UNA TRADUZIONE CHE” • AD ESSERE ONESTO, VOLEVO SOLO UN TESTO COMMOVENTE •
Pitchfork Music Festival
Berlin 2020
The 2020 Pitchfork Berlin Festival was to be the first Pitchfork festival held in Germany, in the historic tent shapes Tempodrom.
IDENTITY
The Identity was a playful take on brutalism, using a combination of stacking blocks and stone textures, peppered with abstract objects to further enforce an MC Escher style sense of depth and space.
Graphic Design
The design and type setting were meant to further enforce the dimensional aspects of the graphics on mutiple scales and surfaces.
Motion Graphics
To counter the heavy static nature of the blocks, we added simple panning texture across the facades to make the imagery seem a bit lighter.